A&E Balm Company Certified a WBENC Women Business Enterprise


A&E Balm Company, the maker of Happy Cow Udder Balm and Happy Cow Lip Balm, is pleased to announce it has been certified as a WBENC Women’s Business Enterprise. WBENC Certification validates that a business is at least 51 percent owned, controlled, operated and managed by a woman or women. In the case of A&E Balm Company, the business is 100 percent woman owned and operated. WBENC Certification is considered the fold standard for women-owned business certification and is accepted by more than 1,000 corporations, in addition to some states, cities, and other entities. 

Benefits of WBENC certification include:

·       Access to supplier diversity and procurement executives at hundreds of major U.S. corporations and federal state and local government entities that accept WBENC Certification

·       Formal and informal opportunities to pursue business with Corporate and Government members

·       Access to networking events, education, development, and other business tools.

·       Community of support from other female business owners dedicated to the growth and success of women-owned businesses.

“Becoming a WBENC-Certified Women Business Enterprise will open doors for A&E Balm Company., said Mary O’Keefe, owner of A&E Balm Company. “Access to supplier diversity programs at large companies, building relationships with other women business owners, and taking advantages of tools to grow our business will help us take us to the next level of success.”

A&E Balm Company, maker of Happy Cow Udder Balm, is a woman owned small business founded in 2018. After a successful 40-year business career, including as chief marketing officer for a Fortune 250 company, Mary O’Keefe purchased Happy Cow Udder Balm. Along with her son Michael Nall, O’Keefe expanded the business. A&E Balm combines great products in a small business run by a seasoned leader. Happy Cow provides relief for irritated, cracked and chapped skin. We also offer our Happy Cow Lip Balm that moisturizes lips with a refreshing peppermint flavor.

Happy Cow Udder Balm was named a Choice Retail winner by the National American Hardware and Paint Association at its 55th National Hardware Show in Las Vegas, held October 21-23, 2021. The NHPA’s Retailers Choice Panel selected Happy Cow Udder Balm as one of the most outstanding and innovative products at the 2021 National Hardware Show.